An interesting trend: people are demanding more transparency from those they do business with. http://www.trendwatching.com/trends/transparency.htm

“Leave it to an ever growing number of whistleblower sites, leaked emails, activist portals and disgruntled consumers to name and shame corporations for stupid, unlawful, unclean, greedy, unethical, despicable behavior.”

The rising generation expect more and more transparency from those they follow.  Is your congregation meeting this need ? Should it?